Theory

Theory Zachary Kai

Why I email complete strangers

The first time I emailed a stranger, I swear my cursor hovered over Send for a full five minutes. I had plenty of justifiable reasons to remain hesitant. Not wanting to take up their time, feeling bothersome, worried my question was a silly one... A hundred disparate excuses leading back
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Theory Patrick Van der Spiegel

Your work is not just content

Social media platforms provide value to independent creatives by allowing them to fully focus on creating instead of having to figure out how to share their work. Sadly, however, these same platforms reduce creative artists to content creators. When we label artwork — be it short- or long-form writing, illustration, photography,
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Theory Hamit Yuksel

Remix. Remake. Redo.

Remix / Remake / ↻ Redo “It is not wrong to go back for that which you have forgotten.” - Akan Proverb In making and doing, our earliest efforts can be our most humbling. That’s expected at the beginning. Things may not always work out. Things may not always make sense. Yet,
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Theory Ovi Demetrian Jr.

Close to the metal: web design and the browser

The craft of building websites evolves when it follows web browsers, instead of fighting against them Websites have evolved over the years, but in the name of evolution, there seems to be mistaken thinking that the process of building a website needs to get more complex, using Javascript frameworks and
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Webweaving Jan Miksovsky

Site creation as content transformation

Making a website would be so much easier if the web came with a good conceptual model for thinking about site construction. If you’re making a spreadsheet, the spreadsheet grid provides a vital conceptual and spatial scaffold for your work, helping you break down your data entry and analysis
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